场景焕新、业态融合、服务升级 北京商业多维激活消费新动能

Core Insights - The national business work conference emphasized accelerating the cultivation of new growth points in service consumption and releasing the potential of service consumption [9] - Beijing has made significant progress in innovating and upgrading physical commerce, aiming to expand and upgrade commodity consumption and create an international consumption environment [1] Group 1: Commercial Supply Expansion - In the past year, Beijing's physical commerce has achieved breakthroughs in commercial supply, spatial layout, and experiential innovation, injecting strong vitality into the consumption market [4] - Over 960 new stores were added in Beijing from January to November 2025, with over 5,000 new stores established since 2019, including 12 global launch centers [4] - The city is focusing on transforming commercial spaces from "single function" to "multi-experience" through quality enhancement policies and creating a fusion matrix of various themes [5][6] Group 2: Restaurant Service Innovation - The restaurant sector has become a key driver of domestic demand, with a significant increase in customer traffic and sales during the 2026 New Year holiday [7] - Data shows that 58.1% of surveyed restaurants reported stable or increased customer flow, while 69.6% saw stable or increased takeaway orders [7] - The Beijing government is promoting high-quality development in the restaurant industry through various initiatives, including the establishment of characteristic dining streets and support for brand stores [8] Group 3: Future Outlook - Beijing's commercial strategy will focus on "scene renewal, business integration, and service upgrades," with plans to enhance the first-release economy and support the establishment of first-store gathering centers [13] - The city aims to create a more international consumption environment by improving high-quality supply, supporting international consumption clusters, and enhancing foreign payment services [13]