“适老化”服务助力银发旅游品质提升

Core Viewpoint - The elderly have become a significant demographic in the tourism market, especially during off-peak seasons, prompting various scenic spots to enhance their facilities and services for easier travel for older tourists [1] Group 1: Adaptation of Scenic Spots - Many scenic areas are upgrading their facilities and services to be more "elderly-friendly," facilitating easier travel for older visitors [1] - The Xixia Tomb, which was successfully listed as a UNESCO World Heritage Site in July 2025, has implemented comprehensive "elderly-friendly" service upgrades, including accessible pathways, ramps, free wheelchairs, and emergency alert systems in key areas [5] Group 2: Technological Integration - Scenic spots are improving online services and utilizing new technologies like AI to help elderly tourists overcome the "digital divide" and enjoy new tech-driven travel experiences [3] - The "Xiaoyangzhou" online smart tourism platform in Yangzhou, Jiangsu, offers features such as voice-to-text conversion for hearing-impaired elderly tourists, providing accessible services like guided tours and personalized itineraries based on individual preferences [3] Group 3: Diverse Travel Products - Travel agencies and platforms are launching a variety of travel products tailored for elderly tourists, including slow travel, wellness tours, and migratory trains [7] - The Ministry of Culture and Tourism, along with the Civil Aviation Administration of China, has released an action plan to accelerate "elderly-friendly" modifications in airlines and airports, introducing services such as resting areas for elderly passengers, special meals on flights, and designated seating for seniors [7]