Google Bets on AI-Based Shopping With New AI Agents for Retailers
AlphabetAlphabet(US:GOOG) WSJ·2026-01-11 15:00

Core Insights - The company is entering the agentic commerce market with AI tools designed for retailers [1] - Major retail chains are preparing for the upcoming trend of AI agent-based shopping [1] Company Developments - The search giant's introduction of AI tools marks its first venture into the agentic commerce sector [1] - This move indicates a strategic shift towards integrating AI in retail operations [1] Industry Trends - Retail chains are actively getting ready for the anticipated rise of AI-driven shopping experiences [1] - The industry is likely to see significant changes as AI technology becomes more prevalent in consumer purchasing processes [1]