Sou Hu Cai Jing·2026-01-11 16:50Core Viewpoint - The gold jewelry market is experiencing a price surge, with brands like Chow Sang Sang and Chao Hong Ji announcing significant price increases for their products as the new year begins [3][18]. Price Increases - Chow Sang Sang has recently raised prices on certain gold jewelry items, with increases ranging from 200 to 1500 yuan [18]. - Chao Hong Ji is set to implement its first price adjustment of the year next week, with some popular items seeing price hikes of nearly 20,000 yuan [3][12]. - For example, a specific necklace from the "Sheng Sheng You Xi" series has increased by 15,200 yuan, reflecting a significant price trend over the past year [6][11]. Historical Price Trends - The "Sheng Sheng You Xi" series necklace, weighing 53.1 grams, now costs 2,560 yuan per gram, marking a nearly 100,000 yuan increase over the past year and a sevenfold increase over the last decade [6]. - A buyer who purchased a similar necklace in April 2024 for 45,000 yuan noted the drastic price changes, while another buyer from around 2016 reported an initial price of 20,000 yuan [6]. Market Dynamics - As of January 9, major gold jewelry brands are reporting prices close to 1,400 yuan per gram, with Chow Sang Sang and Chao Hong Ji pricing at 1,398 yuan per gram [18][21]. - The international gold price has seen a strong start to 2026, with a nearly 200 USD increase in the first three trading days, reaching 4,500.640 USD per ounce [21]. Consumer Sentiment - There is a growing perception among consumers that gold jewelry is increasingly becoming a luxury item [19].