一夜涨了15200元，“1年涨了近10万”！多个黄金品牌宣布涨价

Price Increase in Gold Jewelry - The gold jewelry brands are experiencing a price surge as they enter 2026, with notable increases from brands like Chow Sang Sang and Chao Hong Ji, where some popular items have seen price hikes of nearly 20,000 yuan [2][8] - For instance, a specific necklace from the "Sheng Sheng You Xi" series has increased by 15,200 yuan, with its price per gram now at 2,560 yuan after the adjustment [4][12] Historical Price Trends - The "Sheng Sheng You Xi" necklace has appreciated nearly 100,000 yuan over the past year, and its price has increased almost sevenfold over the last decade [4] - Customer feedback indicates significant price increases, with one buyer noting they purchased a similar necklace for 45,000 yuan in April 2024, while another bought it for 20,000 yuan around 2016 [4][5] Market Dynamics - A sales representative from a Chow Sang Sang store confirmed that larger gold items are seeing greater price increases, although discounts are available at physical stores compared to flagship stores [7] - Chow Hong Ji is also set to raise prices on select products starting January 15, with new price tags already being distributed [10][12] Current Gold Prices - As of January 11, 2026, the real-time prices for major gold brands are around 1,400 yuan per gram, with Chow Sang Sang priced at 1,410 yuan per gram [12][13] - The price increases are leading to perceptions that gold jewelry is becoming more aligned with luxury goods [12] Investment and Trading Risks - The rising gold prices have prompted banks to issue warnings regarding trading risks, particularly concerning illegal trading platforms that mislead investors [14][15] - Banks are raising the minimum investment thresholds for gold accumulation products, reflecting a tightening of investment conditions in response to market volatility [17]