2025年，儋州以旧换新带动消费约18亿元！

Core Viewpoint - Danzhou is actively implementing a trade-in subsidy policy since 2025, focusing on the automotive, home appliance, and home decoration sectors to stimulate consumption and expand domestic demand, with an expected total consumption boost of approximately 1.8 billion yuan [1] Group 1: Policy Implementation - Danzhou has established a three-tier subsidy support system ("national + provincial + municipal") to maximize consumer benefits, offering car purchase subsidies ranging from 2,000 to 6,000 yuan, alongside provincial subsidies for charging costs and operational services [3] - The municipal subsidy fund of 46 million yuan is accessible via the Yunshanfu APP, with a "first come, first served" principle to encourage car purchases [3] Group 2: Market Performance - In 2025, Danzhou's automotive sales are projected to exceed 13,500 units, reflecting a year-on-year growth of 136.5%, significantly enhancing the overall retail sector [3] - The strong growth in automotive consumption is expected to further elevate the quality and upgrade of the retail industry [3] Group 3: Consumer Engagement Activities - Danzhou has organized various consumer promotion activities throughout the year, including the fourth and fifth Danzhou (Western) Auto Expos, which attracted numerous domestic and international brands and facilitated significant vehicle transactions [4] - The activities are designed to create a vibrant consumer atmosphere, providing one-stop services for trade-in consultations and subsidy applications [4] Group 4: Infrastructure and Service Enhancement - Danzhou is enhancing its consumption infrastructure, exemplified by the completion of the second phase of the Danzhou New Energy Vehicle Plaza, which serves as a comprehensive automotive service platform [5] - The city is also promoting green and low-carbon transitions in the home decoration market through policies that encourage trade-in activities, ensuring a seamless service experience for consumers [5] Group 5: Future Outlook - The 2026 trade-in policy for consumer goods will continue to support automotive and home appliance trade-ins, injecting new vitality into Danzhou's consumer market [6] - Danzhou aims to leverage policy opportunities to further optimize the consumption environment and enhance consumption scenarios, contributing to high-quality economic and social development [6]