冬日“织”愈风来袭，年轻人把“妈妈辈爱好”玩出新花样

Core Insights - The trend of crochet and knitting has gained popularity among young people, transforming from a hobby associated with older generations to a favored winter activity for the youth [1] - The demand for DIY crochet kits and materials has surged, with various products being sold in cafes, bookstores, and specialty craft stores [2][4] - Young individuals are creating practical and fun items such as headphone cases, cup sleeves, and decorative pieces, reflecting a shift towards a "slow life" and a desire for relaxation [1][5] Market Trends - Sales of crochet materials are booming, with some products, like a bear scarf kit, selling over 40,000 units online, showcasing a clear cost advantage over ready-made items [4] - A specific store has sold over one million units of milk yarn, indicating strong consumer interest in DIY projects [4] - Social media platforms are seeing significant engagement, with crochet-related topics amassing billions of views, highlighting the trend's viral nature [4] Consumer Behavior - Young consumers are increasingly integrating crochet into their daily lives, using it to create personalized items that reflect their style and preferences [5] - The therapeutic aspect of crochet is emphasized, as individuals find solace and stress relief in the repetitive nature of the craft [5] - There is a growing preference for handmade experiences that allow for personal expression and emotional connection, driving willingness to invest in DIY projects [5]