中国消费迎来“开门红”（国际论道）

Core Insights - The Chinese consumer market is experiencing a significant transformation, moving from quantity to quality, driven by increased consumer confidence and diverse product offerings [8][9][12] - The New Year holiday saw 142 million domestic trips and total spending of 84.789 billion yuan, indicating robust consumer activity [8][12] - Policies aimed at boosting consumption, such as subsidies and financial support, are expected to sustain economic growth and enhance consumer spending [11][12][13] Consumer Activity - During the New Year holiday, ice and snow tourism became a major driver of winter consumption, with record visitor numbers to ski resorts and hot springs [9][10] - Hainan's duty-free sales reached 251 million yuan on January 1, a 93.8% year-on-year increase, highlighting the appeal of warm-weather destinations [9][10] - The rise of "China Shopping" reflects a shift in foreign tourists' purchasing preferences towards high-tech products and cultural items [9][10] Policy Support - The Chinese government is implementing a series of policies to stimulate consumption, including a more proactive fiscal policy and specific actions to boost consumer spending [11][12] - The Central Economic Work Conference emphasized the need for targeted actions to enhance consumption and investment, indicating a commitment to maintaining high growth rates [11][12] - Recent notifications from financial authorities aim to strengthen the collaboration between commerce and finance to further stimulate consumer spending [11][12] Economic Resilience - China's consumer market is showing signs of resilience, with retail sales of consumer goods increasing by 4% year-on-year in the first eleven months of 2025 [13][20] - The focus is shifting from investment and exports to services and consumption, indicating a structural change in the economy [12][20] - The government's measures to enhance social security and provide financial support are expected to improve mid-term growth prospects [13][20] Global Opportunities - International brands are encouraged to adapt their strategies to align with the evolving preferences of Chinese consumers, particularly in terms of value and local tastes [14][20] - The consumption vitality in China's smaller cities presents new investment opportunities for global investors [14][20] - The younger generation's increasing spending on experiential services, such as travel and cultural events, indicates a growing market for service-oriented businesses [14][20]