把4亿工人工作装进手机的男人

Core Insights - The article highlights the journey of Zhou Feng, the founder of Yupaowang, who started the company to address the recruitment needs of blue-collar workers, a segment often overlooked by mainstream platforms. The company has since expanded into the white-collar job market and achieved significant growth, with annual revenue surpassing 1 billion yuan by 2024 [2][22]. Group 1: Company Background - Zhou Feng founded Yupaowang in 2017, targeting blue-collar workers with a simple "phone direct chat" model, which allowed for easier job matching [2][10]. - The company capitalized on a largely untapped market, where online recruitment for blue-collar jobs was less than 10%, compared to over 50% for white-collar jobs [10][22]. - By 2022, Yupaowang had over 50 million registered users, which grew to 110 million by the end of 2023 [22]. Group 2: Business Strategy - Yupaowang's strategy involved creating a user-friendly platform that allowed blue-collar workers to connect directly with employers via phone calls, bypassing the need for complex online resumes [11][14]. - The company developed a suite of SaaS tools to address various pain points for blue-collar workers, enhancing user engagement and platform value [14][22]. - In 2024, Yupaowang began a strategic acquisition of Haotou Network, a leading campus recruitment platform, to facilitate entry into the white-collar job market [27][28]. Group 3: Market Challenges - The rapid success of Yupaowang attracted attention from major competitors in the online recruitment space, including BOSS Zhipin and traditional players like Zhilian and 51Job, who began to increase their focus on blue-collar recruitment [22][23]. - New entrants like Kuaishou and Douyin posed significant threats by leveraging their large user bases and innovative recruitment methods, such as live-streaming job fairs [23][24]. - The company faced internal challenges, including rising complaints about fake job postings and recruitment fraud, highlighting the need for improved content review and risk management systems [24][26]. Group 4: Marketing and Brand Management - In 2025, Yupaowang launched an aggressive marketing campaign to penetrate the white-collar job market, including a controversial advertisement featuring Zhou Feng that initially received negative feedback on social media [30][33]. - Zhou Feng's response to the backlash involved a shift in advertising strategy, focusing on a more relatable image and engaging with users on social media to mitigate potential brand damage [33][37]. - The marketing efforts resulted in increased interest from major companies, indicating the effectiveness of the campaign despite initial criticism [40].