与企业家谈“新”｜练好内功，才能把潜力激发出来

Core Viewpoint - The rapid development of China's new energy vehicle (NEV) industry has positioned it as a global leader in production and sales for ten consecutive years, with Leap Motor emerging as a notable player in this sector [1]. Industry Insights - The automotive industry is characterized by long cycles, requiring companies to adopt a long-term perspective to succeed [2]. - The challenges faced by new entrants in the automotive sector include intense market competition, high capital requirements, and the need for advanced technology across various disciplines [2]. - Leap Motor's founder emphasizes the importance of mastering core technologies through self-research and development to compete effectively against established foreign automakers [7][8]. Company Strategy - Leap Motor has adopted a strategy of full self-research and development, which enhances integration, reduces costs, and improves performance [8]. - The company aims to maintain profitability by avoiding loss-making sales and focusing on quality and cost efficiency [5]. - Leap Motor's approach to product development emphasizes the importance of technical excellence and market-driven innovation [9]. Market Outlook - The Chinese NEV market is expected to continue its rapid growth, with projections indicating that sales could account for 80% to 90% of the market within the next 3 to 5 years [10]. - The transition from policy-driven growth to market-driven dynamics is anticipated to accelerate the adoption of NEVs globally, leveraging advantages in economics, user experience, and smart technology [10]. Safety and Quality - Safety remains a top priority for Leap Motor, with advancements in battery technology leading to improved safety standards comparable to traditional fuel vehicles [11]. Talent and Team Dynamics - Leap Motor maintains a high proportion of engineers within its workforce, focusing on efficiency and stability to drive innovation [12]. - The company employs an "end-to-end" management approach to streamline product development and enhance team collaboration [14]. Global Expansion - Leap Motor is pursuing globalization through partnerships with established international automakers, facilitating market entry and brand recognition in overseas markets [16]. - The company plans to achieve significant overseas sales, with a target of approximately 60,000 units by 2025, leveraging a "borrowed boat" strategy for rapid growth [17]. - Leap Motor aims to establish a strong foothold in the Chinese market while gradually expanding its presence internationally [18].