人均25元，打工人捧出现炒“三剑客”

Core Insights - The article discusses the emergence of three Chinese fast-food brands, namely Dami Xiansheng, Xiangcunji, and Laoxiangji, which are collectively referred to as the "Stir-fried Three Musketeers" due to their focus on freshly cooked dishes and similar pricing strategies targeting the working class [1][5]. Group 1: Brand Overview - Dami Xiansheng has opened its first store in Beijing, joining Xiangcunji and Laoxiangji, which together have over 2,000 locations [1]. - All three brands operate under a self-service model where customers can choose from a variety of dishes, with an average spending of around 25 yuan per person [1][4]. Group 2: Menu and Pricing - The menu offerings include a mix of vegetarian and meat dishes, with prices for vegetarian items ranging from 5 to 10 yuan and meat dishes from 12 to 25 yuan [3]. - The average spending per customer is reported as 24.6 yuan for Laoxiangji, 21.9 yuan for Xiangcunji, and 23.2 yuan for Dami Xiansheng, indicating competitive pricing [7]. Group 3: Cooking Method and Freshness - The "Stir-fried Three Musketeers" emphasize freshly cooked meals, with Laoxiangji using smart cooking machines and the other two brands employing both chefs and automated cooking equipment [3][5]. - The brands have adopted a "no central kitchen" policy, with Laoxiangji reporting that 70.6% of their dishes are prepared on-site [7]. Group 4: Market Trends - The trend towards freshly cooked meals is gaining traction in the restaurant industry, with a significant increase in the popularity of keywords like "fresh" and "stir-fried" on food delivery platforms [8]. - The shift towards fresh cooking is seen as a response to consumer demand for healthier and more authentic dining experiences [10]. Group 5: Challenges and Costs - Transitioning to a stir-fried model presents challenges, particularly in terms of labor costs, as skilled chefs are required, leading to higher wages compared to standard fast-food workers [10][11]. - The cost of fresh ingredients is also higher, which can lead to increased operational costs for the brands, with estimates suggesting a rise of 3% to 8% in costs due to this transition [11][13]. Group 6: Future Outlook - The article suggests that the success of the "Stir-fried Three Musketeers" will depend on their ability to manage costs effectively while meeting consumer expectations for freshness and quality [15]. - The competition in the fast-food sector will increasingly hinge on efficiency, cost control, and the ability to deliver fresh, made-to-order meals [15].