3 6 Ke·2026-01-12 01:03Core Insights - The popularity of athletic socks is rising, driven by both aesthetic appeal and functional benefits, particularly in fitness contexts [5][14][24] Group 1: Market Trends - Athletic socks are gaining attention as essential fitness accessories, with social media platforms like Xiaohongshu and Douyin showcasing numerous reviews and styling tips [9][14] - The Chinese athletic sock market is projected to grow at a compound annual growth rate (CAGR) of 7.3% from 2021 to 2025 [14] - Brands like Stance have achieved significant sales milestones, with over 15 million pairs sold within four years of establishment, indicating a strong consumer interest in specialized sock products [5][11] Group 2: Product Features - Key functional attributes of athletic socks include moisture-wicking, comfort, and anti-slip properties, which are crucial for various sports activities [4][22] - Specialized socks, such as five-toe socks for yoga and Pilates, and thicker towel socks for badminton, are tailored to meet the specific needs of different sports [4][23] - Compression socks are also gaining traction for their ability to alleviate calf soreness during running and other outdoor activities [23] Group 3: Aesthetic Appeal - The trend of pairing athletic socks with leggings and other workout gear is becoming increasingly popular, with celebrities influencing styles that enhance visual appeal [16][18] - The resurgence of styles from the 1980s, such as wearing long socks over leggings, reflects a blend of nostalgia and modern fashion [16][18] - Consumers are increasingly using colorful and patterned socks as a way to express individuality in their athletic wear, with many owning multiple pairs to match their outfits [11][20]