“非洲神话”褪色：传音控股闯关A+H，能否突围增长瓶颈？

Core Viewpoint - Transsion Holdings, a prominent player in the mobile phone market, is facing significant challenges as its performance declines despite its strong market presence in emerging regions, particularly Africa. The company is attempting to pivot towards new growth areas, including AI and IoT, but its traditional business model is under pressure from increasing competition and market saturation [3][4][10]. Group 1: Financial Performance - For the first three quarters of 2025, Transsion Holdings reported a 3.33% year-on-year decline in revenue to 49.543 billion yuan, with net profit plummeting by 44.97% to 2.148 billion yuan [4][25]. - The company's gross margin fell to 19.47% by the end of September 2025, a decrease of nearly 5 percentage points from the beginning of 2024 [4][25]. - The average selling price of smartphones decreased slightly from 551.4 yuan per unit in 2022 to 547.5 yuan in 2025, while feature phones dropped from 65.5 yuan to 50.1 yuan [6][27]. Group 2: Market Position and Competition - Transsion Holdings has maintained its position as the leading mobile phone vendor in Africa for seven consecutive years, with a market share of 61.5% [3][24]. - However, the company's market share in Africa has declined to 51% by September 2025, down over 10 percentage points from earlier in the year, as competitors like Xiaomi and Honor gain ground [11][33]. - The company is attempting to replicate its successful "African model" in other emerging markets, but this strategy has not yet yielded significant growth, with revenue declines reported across new markets [13][34]. Group 3: Strategic Shifts and Future Outlook - Transsion Holdings is focusing on transitioning towards AI technology and IoT ecosystem development, as indicated by its upcoming IPO plans [16][37]. - Despite having a large user base of 270 million monthly active users for its proprietary operating system, the monetization of this user base remains low, with internet service revenue at only 4.17 billion yuan, averaging 1.54 yuan per user [38][39]. - The company is diversifying into new hardware categories, including laptops and electric vehicles, but these segments currently contribute minimally to overall revenue [19][40].