Yang Shi Wang·2026-01-12 01:29Core Insights - Chinese robotic vacuum cleaners are becoming a popular choice among global consumers, particularly in Europe and Southeast Asia [1][2] Group 1: Market Presence - In Germany, Chinese brands like Roborock and Dreame occupy prominent positions in the robotic vacuum cleaner section, with prices ranging from €200 to €2000 [1] - In Western Europe, over 60% of robotic vacuum cleaners sold are from China, while in Southeast Asia, the market share increased from 38.8% in 2024 to 64.1% [1] Group 2: Sales Performance - According to IDC, the global shipment of smart robotic vacuum cleaners reached 17.424 million units in the first three quarters of 2025, marking an 18.7% year-on-year growth [2] - Chinese brands, including Roborock, Ecovacs, Dreame, Xiaomi, and Yunji, dominate the global market, collectively holding nearly 70% of the market share [2] Group 3: Competitive Advantage - The strong performance of Chinese brands is attributed to their robust supply chain advantages and superior innovation capabilities, allowing them to lead in technology iterations by one to two generations compared to overseas markets [2]