预见2025：《2025年中国全屋智能行业全景图谱》（附市场现状和发展趋势等）

Industry Overview - The concept of "whole-house intelligence" refers to an integrated smart home system that combines smart lighting, security, audio-visual, and appliance control into a comprehensive home solution. This system allows for automated operations based on environmental and personal needs, enabling connectivity between individual smart products for a more personalized home experience [1][2] - The whole-house intelligent system relies on cloud platform capabilities and channel resources to create mature smart home applications, smart community applications, and market solutions, forming an IoT ecosystem that includes home device connectivity, automated control, data analysis, health care, community services, and new retail [1] Industry Chain Analysis - The whole-house intelligent field has developed a complete industrial chain, with upstream consisting of component suppliers, middleware suppliers, and software technology providers. The midstream includes whole-house smart home brand manufacturers that sell products directly to consumers and provide solutions to real estate and home decoration companies [2][5] Industry Development Status - The global whole-house intelligent industry is in a rapid development phase, supported by the maturity and integration of IoT, AI, and 5G technologies. This has facilitated easier interconnectivity between devices and enhanced system intelligence and interactivity. Market demand for convenient, healthy, and safe home environments is driving the transition from niche to mass markets [13][15] - In China, the whole-house intelligent industry is experiencing rapid growth driven by both policy and market forces, with a projected market size of approximately 222.4 billion yuan in 2024 [15][25] Competitive Landscape - The competitive landscape of China's whole-house intelligent industry can be categorized into three factions: traditional home appliance companies (e.g., Haier, Midea, Gree), internet companies (e.g., Xiaomi, Huawei), and other specialized firms. Traditional companies leverage supply chain and brand advantages, while internet firms possess strong technological and financial capabilities [17][19] Industry Development Trends - The Chinese whole-house intelligent industry is moving towards standardization in technology, market scenario development, and ecological competition. The combined push from policies, technology, and consumer demand is expected to facilitate a transition from rapid expansion to high-quality development, gradually building a more complete smart living ecosystem [23][25] - The market is expected to see a compound annual growth rate of 9.8%, with the market size projected to reach approximately 390 billion yuan by 2030 [25]