上海“路易号”已吸引87个国家及地区海外游客

Core Insights - The "Louis" project has attracted overseas tourists from 87 countries and regions, significantly boosting tax refund sales in the surrounding area [1] - There is a new trend in inbound tourism to China, with more overseas consumers purchasing imported goods [1] Group 1: Tax Refund Sales Growth - During the three-day New Year holiday in 2026, the tax refund issuance in Jing'an District saw a year-on-year increase of 249%, with corresponding sales up by 110% [1] - The "immediate refund" transactions increased by 13 times, with sales growing 9 times [1] - Jing'an's tax refund sales have shown a 60% year-on-year increase since last year, with "immediate refund" sales experiencing explosive growth [1] Group 2: Consumer Behavior and Preferences - The "Louis" project has led to increased foot traffic at the Xinyi Taikoo Hui, with many consumers being foreign tourists who shop at "Louis" before heading to the mall [2] - In the second half of last year, the number of "immediate refund" transactions at Xinyi Taikoo Hui grew by approximately 700%, with a nearly 400% increase in sales [2] - About 30% of the total transactions at the mall were related to tax refunds completed at "Louis" [2] Group 3: Strategic Developments in Jing'an - Jing'an District is enhancing its appeal as a destination for international tourists and high-end consumers through systematic optimization of the environment and the introduction of flagship projects like "Louis" [3] - The district has over 800 tax refund stores, with more than 100 offering "immediate refund" services, creating a comprehensive high-end consumption tax refund service cluster [3] - The average tax refund amount in Jing'an is twice the city average, positioning it as the leading district in Shanghai [3]