2 1 Shi Ji Jing Ji Bao Dao·2026-01-12 02:02Core Viewpoint - Xu Haining, a prominent figure in wealth management, has transitioned from her role at Dongfang Securities to establish a new venture, Shanghai Zhihui Technology Co., Ltd, focusing on wealth management integrated with technology [1][2][4]. Group 1: Company Formation - Shanghai Zhihui Technology Co., Ltd was officially established on January 8, 2026, with a registered capital of 100 million yuan, located in Hongkou District, Shanghai [1][4]. - The company is co-founded by Xu Haining and Zhonglian Heavy Industry Capital, indicating a strategic partnership with a well-capitalized entity [1][6]. - The core positioning of Shanghai Zhihui Technology is "wealth management + technology + industrial-financial collaboration," focusing on three main business directions: smart investment advisory system development, professional training for investment advisors, and customized consulting services for financial institutions [5][6]. Group 2: Xu Haining's Background - Xu Haining has over ten years of experience in the wealth management sector, previously serving as the Vice President and head of wealth management at Dongfang Securities [4][9]. - She has a diverse professional background, having worked in various sectors including real estate and securities investment, and has held significant positions in listed companies [9][10]. - Under her leadership, Dongfang Securities made significant strides in its wealth management transformation, particularly in developing its investment advisory services [10][11]. Group 3: Industry Impact - Xu Haining's departure from Dongfang Securities was officially announced on November 20, 2024, citing personal career development reasons, and she no longer holds any position within the company [5][11]. - The establishment of Shanghai Zhihui Technology marks a significant return to the wealth management field for Xu, who aims to leverage her extensive experience to innovate within the industry [2][14]. - The collaboration with Zhonglian Heavy Industry Capital, a leading player in the machinery sector, enhances the potential for resource integration and industry synergy in the new venture [6][9].