浙江这37个项目开业，杭州占领“半壁江山”

Core Insights - Zhejiang province opened 37 new commercial projects in 2023, with a total commercial area of approximately 2.4743 million square meters, marking a year-on-year decrease of about 31% in the number of projects, but an opening rate exceeding 80%, maintaining a leading position in the national market [1] Group 1: Market Overview - Hangzhou dominates the market with 17 new projects and a total area of 1.1504 million square meters, accounting for nearly half of the province's total, solidifying its leading position [3] - Ningbo followed with 7 new projects totaling 408,900 square meters, with notable projects like Ningbo Jiangshan Wanda Plaza recognized for urban renewal [3] - Jinhua continues its growth trend with 5 projects planned for 2025, totaling 382,000 square meters, reflecting the trend of operators penetrating into third and fourth-tier cities [4] Group 2: Project Types and Trends - Shopping centers remain the dominant project type, comprising 54% of new openings, while non-standard commercial projects account for 27%, indicating a growing demand for unique and themed commercial spaces [5] - Traditional shopping centers are innovating by incorporating park-like or street-like designs to enhance openness and social attributes, transforming commercial spaces into "lifestyle destinations" [5] - Mid-sized projects (5-10 million square meters) are the most numerous, with 12 projects, indicating a shift towards a more layered market structure [6] Group 3: Key Players and Innovations - Major operators like Longfor, Intime, and Wanda continue to deepen their presence in Zhejiang, with Wanda managing the most openings in 2023 [7] - Local emerging players are also entering the market, with innovative projects like Hangzhou Jindi T-ONE MO and Alibaba's non-standard commercial project Qincheng Park [7] - Notable projects include Hangzhou Aoyao Wanxiang Tiandi, which integrates local culture and aims to redefine urban commercial spaces [10] Group 4: Noteworthy Projects - Hangzhou North招商花园城, with a commercial area of over 240,000 square meters, has achieved a leasing and opening rate exceeding 95% [11] - Longfor Hangzhou Shangcheng Tiandi, positioned as a "park-style commercial" center, features over 270 brands and aims to enhance local quality of life [17][18] - Jindi T-ONE MO, located in the core of Hangzhou's Olympic Sports Circle, opened with over 130 brands and achieved significant foot traffic and sales in its initial days [19][21] - The Qinwang Water Street project aims to redefine urban waterfront living with a focus on aesthetics and cultural integration [23][25]