Core Insights - The discussion highlights the challenges faced by businesses in 2025, including price wars and weak demand, while emphasizing that organizations embracing change are gaining a competitive edge [3][4] - The conversation revolves around five key themes: review, AI, value, change and constancy, and breakthroughs, focusing on how to reconstruct growth through professionalism [4] Group 1: Review - The year 2025 was marked by significant challenges, with many businesses experiencing price wars and operational difficulties, but those that adapt and improve will emerge stronger [7][9] - There is a noticeable shift in the mindset of business leaders, who are increasingly valuing professional development and adapting to changes in the market [8] Group 2: AI - AI is seen as both a tool for enhancing efficiency and a benchmark for assessing capabilities, with many companies leveraging AI to improve various aspects of their operations [10][11] - The effective use of AI requires a cultural shift within organizations, where all employees are encouraged to engage with AI tools regularly to enhance their work [16][18] - AI's role is to assist rather than replace human decision-making, emphasizing the importance of human expertise in validating AI-generated information [32][33] Group 3: Value - The concept of value is evolving, with a focus on understanding customer needs and providing solutions that go beyond mere product features [40][47] - Trust is a critical component in the value exchange, with successful sales relying on building interpersonal trust rather than just transactional relationships [43][44] - Sales strategies must shift from highlighting product features to articulating the specific value these features bring to the customer [48][56] Group 4: Change and Constancy - Despite the rapid changes in technology and market dynamics, understanding human nature remains a constant in effective sales and management [98][100] - The core principle of providing value to customers should remain unchanged, even as methods and approaches evolve [103][106] Group 5: Breakthroughs - The year 2026 is viewed as a pivotal time for organizations to make internal adjustments and prepare for potential market recovery [108][109] - Companies should focus on creating small achievements to maintain morale and encourage a proactive approach among teams [111] - The report from LinkedIn emphasizes the importance of AI application, brand building, and networking for small and medium enterprises to thrive in the changing landscape [112]
顶尖销售，都在顺应人性
3 6 Ke·2026-01-12 02:40