抹茶，健康饮品新「顶流」

Group 1 - The core point of the article highlights the rising popularity of matcha as a health drink among Gen Z, particularly in the UK and the US, where it has become a trendy alternative to coffee [2][11]. - PerfectTed, a matcha beverage brand, has seen significant growth, achieving a compound annual growth rate of 559% and a revenue of £9.6 million (approximately 90.5 million RMB) in 2025, with a valuation of £140 million (approximately 1.32 billion RMB) [6][10]. - Blank Street Coffee, a coffee shop chain in the US, has successfully integrated matcha into its offerings, with matcha products becoming a major revenue driver, leading to a rebranding that emphasizes matcha [8][10]. Group 2 - Matcha's appeal lies in its perceived health benefits, including a milder caffeine effect compared to coffee, which resonates with young consumers seeking both physical and mental wellness [11][15]. - The cultural significance of matcha, particularly its association with Japanese tea ceremonies, enhances its appeal as a lifestyle product, creating a sense of ritual and mindfulness among consumers [14][15]. - The matcha market is experiencing supply shortages due to increased demand in Western countries, prompting Japanese tea merchants to implement purchase limits, which has opened opportunities for Chinese matcha producers [19][28]. Group 3 - In China, matcha is becoming a popular alternative to coffee, with brands like Heytea and Nayuki launching successful matcha products that cater to local taste preferences [21][25]. - The Chinese matcha industry is maturing, with Zhejiang and Guizhou emerging as key production regions, and brands are increasingly highlighting the origins of their matcha to appeal to quality-conscious consumers [28][29]. - Matcha is being marketed as a "superfood," aligning with modern consumers' desires for healthier lifestyle choices, reflecting a shift towards products that offer both health benefits and emotional value [29].