海尔三筒、L+洗衣机登陆巴基斯坦填补高端空白

Core Viewpoint - Haier Pakistan is accelerating its high-end transformation with the launch of new washing machines, including the three-tub washing machine and L+ washing machine, aimed at enhancing the local market experience and meeting high-end washing needs [1][8]. Product Launch - The three-tub washing machine features a unique "one machine, three tubs" design, allowing for separate washing of different types of clothing, which helps prevent cross-contamination and saves approximately 50% of washing time [1][3]. - The L+ washing machine is designed for large capacity and efficient washing, equipped with a 607mm drum diameter and AI technology to automatically identify fabric types and humidity, addressing challenges during rainy seasons [3][8]. Market Strategy - The introduction of these high-end products is part of Haier Pakistan's "one line, two ends" strategy, which includes adjusting product structure and expanding the full-automatic product series while upgrading semi-automatic products [7][8]. - Haier aims to increase its market share, with a target of 44% growth by 2025, and has maintained the top position in the local white goods market for ten consecutive years [8]. Customer Engagement - The event featured interactive experiences, including a cricket-themed game that allowed attendees to experience the advantages of the three-tub washing machine, which garnered significant attention and recognition from participants [5][8].