Tai Mei Ti A P P·2026-01-12 04:02Core Insights - Alibaba is committed to increasing investment in Taobao Flash Sales to achieve market leadership, emphasizing growth in market share rather than maintaining current levels [1] - The company has seen significant improvements in the order structure and a faster reduction in losses compared to competitors, indicating a strong performance in the non-food instant retail sector [1][4] Group 1: Financial Performance and Market Strategy - Taobao Flash Sales has achieved a stable daily non-food order volume of over 10 million, which is a significant milestone [4] - The growth trajectory suggests that by 2026, Taobao Flash Sales could surpass the total daily order volume of Ele.me, which is projected to be around 25-30 million [4] - Alibaba's management has indicated a focus on high-value user engagement and the development of retail categories, which aligns with the goal of increasing the average transaction value [6] Group 2: User Experience and Market Position - Users have reported increased engagement with the Taobao app due to the convenience of Taobao Flash Sales, which has become a key driver of user habits [3] - The integration of various Alibaba services, such as Tmall and Hema, enhances the supply chain and delivery capabilities, contributing to a seamless shopping experience [3][4] - The expansion of product categories beyond daily necessities, including electronics and apparel, indicates a broader market strategy that leverages Alibaba's existing strengths [5][6] Group 3: Competitive Landscape - The competitive landscape is viewed as a short-term concern, while the long-term market potential remains optimistic, with Alibaba's continued investment in instant retail signaling confidence in market growth [7] - The rapid progress of Taobao Flash Sales suggests that if competitors increase their investments, it could lead to a consensus on the market's potential, benefiting all participants [7]