何小鹏再变策略:用增程赌现在,用AI搏未来

Core Viewpoint - Xiaopeng Motors' CEO He Xiaopeng believes that 2026 will mark the true beginning of fully autonomous driving in both China and the U.S., positioning the company to transition from an automotive manufacturer to a physical AI enterprise [1] Group 1: Company Strategy and Performance - Xiaopeng Motors has undergone a three-year internal restructuring, focusing on cost reduction and efficiency, with a return to core automotive manufacturing principles [1] - In 2022, Xiaopeng Motors delivered 429,000 vehicles globally, a 126% year-on-year increase, surpassing competitors like Li Auto and Xiaomi, making it the second-largest among new car manufacturers [1] - The company plans to launch seven range-extended models this year, including the P7+ and G7 range-extended versions, which maintain pricing below 200,000 yuan [13] Group 2: Technological Advancements - He Xiaopeng emphasizes the rapid evolution of AI technology, predicting that software capabilities will increase from 10% to 50% of vehicle value over the next decade, significantly altering transportation methods [5] - The second-generation VLA (Vision-Language-Action) model, which eliminates the "language translation" step, is expected to enhance the vehicle's ability to respond to real-world interactions, improving decision-making in unfamiliar scenarios [6] - Xiaopeng Motors' self-developed Turing chip has begun mass production, with the new models featuring varying configurations of this chip to support advanced AI functionalities [10] Group 3: Market Challenges and Consumer Behavior - Despite advancements, the market perception of AI in vehicles has not yet aligned with the technological vision, as consumers remain focused on practical factors like range and cost-effectiveness [11] - The dual sales strategy of range-extended and pure electric vehicles may complicate the company's manufacturing and supply chain processes, potentially leading to brand confusion among consumers [14] - The market for range-extended vehicles is projected to decline, with a 1.1% drop in wholesale sales expected by 2025, indicating a shift in consumer preference towards pure electric vehicles [13]