2025抖音科技内容生态报告发布：科技内容观看量破1.4万亿次，AI兴趣用户增长翻倍

Core Insights - The report highlights a significant increase in demand for technology content on Douyin, with total views exceeding 1.4 trillion times in 2025, averaging over six views per user daily [1][2][18] - There is a notable rise in the consumption of in-depth technology content, with videos longer than 30 minutes increasing by 298% [1][20] - Douyin has become a central hub for AI learning, with over 10 million users engaging with AI-related content, leading to a 200% increase in views for AI learning materials [4][25] Group 1: User Engagement and Content Growth - Douyin's technology content ecosystem has seen a robust growth, with high-quality content increasing by 152% and the number of creators with over 10,000 followers rising by 24% [9][18] - The platform has fostered a vibrant interaction among creators, users, and technology companies, with over 600 tech firms establishing a presence on Douyin [13][14] - The demand for deep technology content is reflected in the 54% increase in users watching over 30 minutes of technology videos [20] Group 2: AI and Technology Trends - AI has emerged as a focal point, with 17.48 million users posting nearly 50 million pieces of AI-related content, and the number of AI interest users growing by 105% [4][25] - The creative potential of AI is showcased through a 185% increase in AI-generated content and a 199% rise in views for such content [5][25] - Douyin has positioned itself as a key platform for the dissemination of cutting-edge technology, witnessing significant events like the release of Deep Seek R1 and OpenAI Sora2, which generated billions of views [16][21] Group 3: Creator Innovation and Community - The rise of innovative content creation methods has led to a surge in "handmade" technology projects, with over 4,000 videos achieving over a million views [12][9] - Creators are utilizing engaging formats, such as interactive Q&A sessions, to discuss technology trends and personal growth, enhancing user engagement [9][18] - Douyin has become a platform for ordinary individuals to realize their technological aspirations, exemplified by creators like Yao Cong, who share DIY projects [11][12]