第一波商场动物园，正在批量跑路

Core Viewpoint - The pet amusement park industry, which gained popularity since 2017, is facing significant challenges as many locations are closing down, leading to consumer complaints and financial losses. The sustainability of this business model is now in question as it appears to be reaching the end of its lifecycle [1]. Group 1: Industry Overview - The pet amusement park concept began in 2017, with many locations opening in shopping malls, aiming to attract families with children [4]. - As of 2023, there were 194 registered companies related to pet amusement parks, marking a 100% year-on-year increase [4]. - Major brands in this sector include Xiao Xiang Dong Wu Park (Henan), Mr. Zoo (Shanghai), and Gu Dong Forest (Zhejiang) [5]. Group 2: Business Challenges - Many consumers have reported that after purchasing membership cards, they found the parks closed without notice, leading to significant financial losses [1][3]. - Complaints about the quality of service and animal welfare have increased, with reports of improper animal care practices [19][22]. - The industry is experiencing a divide, with some locations thriving in lower-tier cities while others in first and second-tier cities struggle due to high competition and operational costs [18]. Group 3: Financial Insights - A franchisee in a second-tier city reported an initial investment of approximately 300,000 yuan, achieving profitability within two months, with monthly revenues between 30,000 to 50,000 yuan [10][11]. - Membership pricing strategies include a single adult ticket at 39 yuan and a family membership at 699 yuan per year [13][14]. - The high membership conversion rate indicates strong consumer interest, with many parents willing to pay for their children's enjoyment [15]. Group 4: Consumer Sentiment - There is growing consumer concern regarding animal welfare in these parks, with reports of inappropriate living conditions for certain species [19][22]. - Negative experiences and complaints on social media are affecting public perception and willingness to visit these establishments [22][23]. - The overall consumer experience is impacted by factors such as unpleasant odors, leading to a decline in foot traffic in shopping malls where these parks are located [22].