溪木源的上市野心藏不住了

Core Insights - The company Ximu Yuan has undergone a rebranding, changing its name to Ximu Yuan Biotechnology Group, signaling a strategic shift towards de-regionalization and enhancing brand identity in the domestic beauty market [1][2] - The recruitment of a Human Resources Director with a salary of 650,000 annually indicates the company's intent to establish a comprehensive incentive system in preparation for an IPO [2][8] - The company is also actively hiring senior marketing and operations talent, reflecting its commitment to enhancing its marketing capabilities and operational efficiency in a competitive landscape [3][5][6] Recruitment Strategy - Ximu Yuan is offering a salary range of 35,000 to 50,000 per month for the HR Director position, emphasizing the need for experience in equity incentive design and performance systems aligned with IPO standards [2][3] - The company is also seeking a Product Marketing Director with a total annual compensation nearing 1 million, focusing on full-chain marketing capabilities and data-driven strategies [5][6] - Additional roles include a Tmall Operations Head and a Douyin Operations Manager, both with competitive salaries, highlighting the company's focus on digital marketing and e-commerce strategies [6][7] Growth Trajectory - Ximu Yuan has shown impressive growth, with sales exceeding 1 billion in its first year, reaching a GMV of 15 billion in 2022 and over 23 billion in 2023, with a valuation surpassing 7 billion [9][10] - The company is entering a critical phase for growth, having initiated a three-day strategic planning workshop to define its future direction and enhance brand and product strength [10][12] - The broader domestic beauty industry is witnessing a surge in IPO ambitions, with competitors also pursuing public listings, indicating a collective push towards capital market engagement [12][13]