KWEICHOW MOUTAI(SH:600519) Feng Huang Wang·2026-01-12 04:57Core Viewpoint - The prices for premium Moutai and Moutai 15-year are expected to decrease, with both the payment price and retail price projected to be lowered significantly [1] Price Adjustments - The payment price for premium Moutai is expected to drop from 2969 RMB per bottle to 1859 RMB per bottle [1] - The payment price for Moutai 15-year is anticipated to decrease from 5399 RMB per bottle to 3409 RMB per bottle [1] - The suggested retail prices for premium Moutai and Moutai 15-year were previously 3299 RMB and 5999 RMB per bottle, respectively [1] Current Market Prices - The current prices on the iMoutai platform are 2299 RMB per bottle for premium Moutai and 4199 RMB per bottle for Moutai 15-year [1] - After the adjustment in payment prices, the products are expected to maintain a gross profit margin of nearly 20% based on the latest retail prices [1] Sales Impact - The estimated annual sales for premium Moutai and Moutai 15-year are in the tens of billions, although they represent a small proportion of the overall revenue for Kweichow Moutai [1]