Core Insights - The company launched nearly 30 new products in the Chinese market under its core brands, including Magnum, Cornetto, and Häagen-Dazs, as part of its 2026 product lineup [1] - The new Magnum products feature flavors such as rich pistachio and dark chocolate mint, continuing the use of "100% imported Belgian-style chocolate" [1] - The company aims to enhance local R&D and marketing innovation to provide Chinese consumers with exceptional taste experiences and emotional resonance [1] Product Offerings - The 2026 product lineup includes the "Choco Series," which offers three flavors: rich dark chocolate, almond, and matcha [1] - The Choco Series is available in three formats: Choco Cone, Choco Cup, and Choco Stick [1] Market Strategy - This launch marks the first significant product strategy for the Chinese market since the company's independent listing in Amsterdam, London, and New York on December 8, 2025 [1] - The Asian General Manager emphasized that China is one of the company's top ten core markets globally and a strategic engine for innovation and growth [1]
本土化研发提速，梦龙冰淇淋公司在中国推出近30款新品
Bei Jing Shang Bao·2026-01-12 05:59