3 6 Ke·2026-01-12 06:12Group 1: Industry Trends - The footwear and apparel industry is undergoing a transformation from "external expression" to "internal experience," with a diverse consumption pattern that includes both basic styles and design-oriented products [1] - Brands are leveraging cultural integration to break into high-end markets, while the innerwear and homewear segments are driven by both technological experiences and emotional values [1] - As competition shifts from functionality to emotional and lifestyle aspects, brands must build an irreplaceable connection with consumers [1] Group 2: Brand Performance - Adidas, Bosideng, and Uniqlo lead the comprehensive popularity index with scores of 1.79, 1.75, and 1.64 respectively [4][5] - The demand for high-cost performance basic items and comfortable products with design elements is strong among consumers, particularly for brands like Uniqlo and Semir [5] - Taiping Bird has launched a high-end series that combines New York ready-to-wear language with Eastern aesthetics, targeting younger consumers born in the 1980s and 1990s [5] Group 3: Footwear Segment Insights - Young consumers are no longer satisfied with just durable shoes; they seek comfort and aesthetics, using footwear to express emotions and identity [5] - Belle, a mature national brand, connects product functionality with emotional values and has expanded into the "fashion leisure" segment, creating memorable shoe models that resonate with users [5] Group 4: Homewear and Innerwear Innovations - The focus in homewear and innerwear consumption is shifting from external design to internal experience, with "perceptible technology" becoming a key factor [6] - Brands like Catman and Ubras are innovating by emphasizing technological advancements and emotional connections, with Catman focusing on "tech innerwear" and Ubras promoting a "female value co-builder" concept [6] - Ubras has upgraded its signature breast health initiative and opened a "Comfort Aesthetics Collection Store," enhancing its offline presence and high-end experience [6]