KEEP(HK:03650) Zhi Tong Cai Jing·2026-01-12 06:26Core Viewpoint - Keep's stock price increased by over 5%, reaching HKD 3.93, with a trading volume of HKD 2.6959 million, following the approval of the "Hangzhou Municipal Health Promotion Regulation" which will take effect on January 1 next year [1] Group 1: Company Overview - Keep utilizes AI technology to provide personalized training plans, real-time action guidance, and immersive community interaction, creating a closed-loop ecosystem of "content + smart hardware + e-commerce + data" [1] - The company is transitioning its core competitiveness from traditional sports content services to AI-driven, intelligent, personalized, and professional fitness services [1] Group 2: Business Model and Strategy - The introduction of AI technology has significantly improved content production efficiency, allowing the platform to quickly cover more sports categories, expand user base, and extend user lifecycle [1] - AI coaches offer comprehensive services through real-time interaction, emotional value delivery, and the formulation of training and diet plans, shifting the business model from content sales to service delivery, thereby significantly enhancing the value per user [1]