Group 1 - The market in Yiwu is experiencing a surge in demand for plush toys, particularly those themed around the Year of the Horse, as businesses prepare for the upcoming Spring Festival [1][18] - A specific plush toy called "Don't Be Unhappy Horse," which features a unique design flaw, has become a viral sensation, leading to a significant increase in sales and production [3][4][8] - The production capacity for this toy has expanded from two lines to over ten, with daily output exceeding 15,000 units, demonstrating the rapid response of Yiwu merchants to market trends [8][15] Group 2 - The creative designs inspired by the Year of the Horse, such as the "Horse Treading on Clouds" frame and various small items, are appealing to younger consumers and enhancing market engagement [11][14] - In Jiangsu Yangzhou, plush toy companies are also experiencing a boom, with orders for horse-themed products increasing by over 200% compared to previous years, indicating a strong market trend [22][24] - The local plush toy industry in Jiangsu Yangzhou is projected to exceed 30 billion yuan in output by 2025, capturing over 30% of the national market share and nearly 20% of the global market [27]
创意、速度让马年玩具市场“热辣滚烫” 订单火爆促企业“开足马力”生产
Yang Shi Wang·2026-01-12 06:47