Disney(US:DIS) Sou Hu Wang·2026-01-12 07:04Core Insights - The article highlights the successful launch of the "Disney Collection" pop-up event by Jason Entertainment Group in Kuala Lumpur, Malaysia, which has become a significant cultural phenomenon in early 2026 [1][3]. Group 1: Event Overview - The pop-up event at ACG BASE, a new entertainment space in LaLaport BBCC, is the largest gathering place for anime culture in Malaysia and Southeast Asia [4]. - The event features exclusive illustrations by renowned artist Mika Pikazo, showcasing Disney characters in a modern artistic style, creating a visually impactful experience [6]. Group 2: Strategic Implications - Jason Entertainment's strategy has evolved from "product export" to "ecosystem export," focusing on localized operations to penetrate Southeast Asian markets [8]. - The company has secured significant funding, amounting to hundreds of millions, from various strategic investors to accelerate its overseas market expansion and establish a balanced global business network [8]. Group 3: Market Positioning - By targeting Southeast Asia, Jason Entertainment aims to leverage demographic advantages and cultural consumption potential, enhancing brand recognition and attracting commercial partnerships [9]. - The event serves as a successful case study for the Chinese cultural and creative industry in establishing a lasting influence in overseas markets, marking a new phase in the export of Chinese IP centered on ecosystem development [9].