Zhi Tong Cai Jing·2026-01-12 07:17Core Viewpoint - Bilibili's stock price increased by nearly 7% at the close, with a current rise of 6.62%, reaching HKD 238.2, and a trading volume of HKD 1.148 billion [1] Group 1: Financial Performance - Jefferies forecasts that Bilibili's revenue and non-GAAP operating profit for Q4 2025 will meet expectations, with total revenue projected to grow approximately 5% year-on-year, reaching RMB 8.1 billion [1] - Longcheng Securities reports that Bilibili's AI-driven content production is boosting user numbers to new highs, with AI video material consumption accounting for over 60% and smart advertising consumption exceeding 45%, leading to an overall efficiency improvement of more than 10% [1] Group 2: Strategic Focus - Jefferies highlights that Bilibili's gaming strategy focuses on maintaining a leading position in vertical categories, long-term product operations, and appealing to younger generations, with the game "Escape from Duckkov" achieving success [1] - Longcheng Securities emphasizes the importance of AI in enhancing marketing material production efficiency and advertising effectiveness, while also noting the stable performance of the game "Three Kingdoms: Strategizing the World" and monitoring the progress of new game releases [1]