脱贫地区乡村产业提质增效

Core Insights - The "832 Platform" is significantly enhancing the sales of agricultural products from poverty-stricken areas, with a cumulative transaction volume expected to exceed 60 billion yuan by the end of 2025 [1][2]. Group 1: Sales Growth and Impact - Agricultural products such as raisins and jujubes from Xinjiang's Moyu County have seen sales growth exceeding 60% year-on-year, while the transaction volume on the supplier platform in Tibet has surpassed 49 million yuan, with a growth rate of 40% [1]. - The platform is facilitating the transition of local agricultural products from primary processing to deep processing, greatly increasing their value [1]. Group 2: Brand Development and Standardization - The platform is not only generating orders but also educating local producers on branding and standardized operations, addressing common challenges such as lack of stable sales channels and poor packaging [2]. - The "832 Platform" has helped establish 25 regional public brands, including "Moyu Fudai" and "Hailun Soybeans," benefiting over 100,000 farmers and achieving cumulative sales exceeding 3 billion yuan [2]. Group 3: Market Engagement and Future Plans - Various consumer engagement activities, such as "Taste 832" and "832 Platform Rural Revitalization Public Welfare," are being implemented to enhance market access for products from poverty-stricken areas [3]. - The platform aims to maintain its commitment to public welfare while improving product quality and competitiveness, with plans to attract more social participation for sustainable development [3].