GUJING(SZ:000596) Ge Long Hui A P P·2026-01-12 08:02Core Viewpoint - The entry of Gujinggongjiu into the scattered liquor market marks a significant shift for one of the eight major liquor brands, aiming to connect directly with consumers and adapt to changing market dynamics [1] Group 1: Market Strategy - Gujinggongjiu's entry into the scattered liquor market is seen as a proactive measure to meet the diverse needs of consumers in a rational consumption environment [1] - The "Dajiu Pu" business model allows for direct community engagement, lowering the barriers for purchasing liquor through flexible product specifications [1] - The introduction of unique low-alcohol products is expected to attract a younger consumer demographic [1] Group 2: Consumer Trends - Historical sales data from popular brands like Moutai, Wuliangye, and Jian Nan Chun indicate a willingness among consumers to experiment with premium liquors [1] - There is an anticipation for more innovative approaches in product offerings and consumer engagement from renowned liquor brands in the future [1] Group 3: Financial Projections - The company is projected to have an EPS of 8.15 yuan in 2025 and 8.44 yuan in 2026, with corresponding PE ratios of 17 and 16 times the current stock price [1] - The company maintains a "buy" rating based on its solid brand foundation within the province and ongoing strategic market development outside the province [1]