Core Viewpoint - The marketing content of Jindi Chocolate's "Little Bear Can" was criticized for being inappropriate, leading to public discomfort, and has since been removed from visibility [1] Group 1: Company Response - On January 12, Jindi Chocolate issued an apology via social media, acknowledging that the misunderstanding was due to inadequate control over the marketing process [1] - The company has taken immediate corrective actions, including the suspension of all related marketing activities on Xiaohongshu and the formation of a special team to comprehensively assess risks in the marketing system [1] - Jindi Chocolate is implementing a full-process review mechanism for marketing content, clarifying responsibilities for checks at every stage to prevent similar mistakes in the future [1]
被指擦边营销，金帝巧克力致歉
Bei Jing Shang Bao·2026-01-12 08:20