建材产业借“潮”升级

Group 1 - The core viewpoint of the articles highlights the successful integration of traditional Chinese aesthetics into modern building materials, with companies like Beixin Building Materials leading the way in promoting cultural confidence through innovative products [1][2] - Beixin Building Materials has incorporated traditional Chinese design elements such as mortise and tenon structures and artistic coatings into their products, which has garnered international recognition and acceptance in the market [1] - The company is expanding its overseas presence, utilizing a "culture + commerce" model that showcases contemporary Chinese aesthetics and transforms cultural confidence into tangible market opportunities [1] Group 2 - The "Guochao" (national trend) movement is nurturing the cultural foundation for the next generation, with initiatives like Beixin Building Materials' "Painted Home" public welfare activity, which engages children in experiencing the wisdom of Chinese enterprises [2] - The establishment of the Luban Academy by Longshun Cheng attracts thousands of young people to experience the fun of mortise and tenon assembly, promoting traditional craftsmanship [2] - The flourishing development of Guochao commerce reflects a market response to cultural confidence, ensuring sustainable transmission of traditional culture while solidifying the presence of Chinese brands in the global market [2]