Apple leads global smartphone market with 20% share in 2025, says Counterpoint

Jan 12 (Reuters) - Global smartphone shipments rose 2% year-on-year in 2025, lifted ​by stronger demand and economic (?) ‌momentum in emerging markets, Counterpoint Research said on ‌Monday. Apple (AAPL) led the market with a 20% share, the largest among the top five brands, supported by solid demand in ⁠emerging and ‌mid-sized markets and strong sales of the iPhone 17 series, said ‍Counterpoint analyst Varun Mishra. Manufacturers pulled shipments forward early in the year to get ahead ​of tariffs, but t ...