2025年最赚钱IP：没有哪吒，没有原神，也没有Labubu

Core Insights - The ranking of the "most profitable media franchises" reveals that Pokémon leads with a total revenue of $288 billion, significantly surpassing Hello Kitty, which stands at $88.5 billion [1][3][5] - The data covers various revenue streams including games, movies, television, toys, trading cards, books, and merchandise, and is based on statistics up to December 2025 [1][3] Group 1: Top IP Rankings - Pokémon ranks first with $288 billion in total revenue, showcasing its dominance in the global market through various revenue streams [1][3] - Hello Kitty, in second place, has evolved from a cartoon character into a cultural symbol, generating $88.5 billion through a light-asset model that focuses on licensing [5] - Winnie the Pooh ranks third with $76.7 billion, slightly ahead of Mickey Mouse at $74 billion, indicating strong performance in the parent-child consumer market [7] Group 2: Other Notable IPs - The ranking includes other franchises like Star Wars and Mario, which are positioned reasonably, while the presence of classic IPs like Fist of the North Star at 19th place is surprising due to its sustained revenue from the Japanese market [7] - The James Bond franchise ranks last with $19.9 billion, with significant income derived from product placements in films [8] Group 3: Chinese IP Landscape - The absence of Chinese IPs in the ranking raises questions about their global market presence, with examples like Nezha and Genshin Impact being discussed for their potential future performance [11][13] - Nezha's box office revenue reached approximately $154.46 million domestically, with projections suggesting potential derivative sales could exceed $1 billion [13][15] - Genshin Impact's revenue is estimated at $5 billion, but its single revenue stream limits its competitiveness against top IPs [15] Group 4: Emerging Trends in Chinese IP - Labubu, under Pop Mart, generated $48.1 billion in revenue in the first half of 2025, indicating its status as a popular IP, though it still lags behind top global franchises [19] - The evolution of Chinese IPs reflects a shift towards emotional consumption and a growing market presence, as seen in the success of Nezha [20] - Future challenges for Chinese IPs include innovation, global operational experience, and addressing issues like piracy and cross-media storytelling [20]