「链式革新」破局传统产业转型，SHEIN携手服装工厂的数智化新征途

Core Viewpoint - The textile and apparel industry in China is undergoing a significant transformation driven by the rise of cross-border e-commerce and the push for traditional industry upgrades, with SHEIN acting as a "chain leader" to empower traditional factories through technology and innovative business models [1][17]. Group 1: Industry Transformation - The textile and apparel sector, a pillar of China's economy, is experiencing a shift from "scale expansion" to "value enhancement" amid global fashion industry restructuring and domestic policy support [1]. - 99.8% of China's textile and apparel industry consists of small and micro enterprises, which face challenges such as low digitalization, fluctuating orders, and difficulties in green transformation [1][17]. - SHEIN's model promotes a flexible supply chain that allows for small batch production and rapid response to market demands, addressing the pain points of traditional factories [17][22]. Group 2: Case Studies of Transformation - Chen Di's factory, which became a SHEIN supplier, successfully adapted to the "small order fast response" model, overcoming initial challenges with support from SHEIN's empowerment team [5][7]. - Sun He, operating in Dongguan, transitioned to digital printing technology, significantly increasing production efficiency and reducing water consumption, with SHEIN's support leading to a 37.4% annual growth in digital printing output [8][22]. - Yao Yuan's factory shifted from producing bulk work uniforms to outdoor apparel, embracing SHEIN's model to meet diverse consumer demands and reduce inventory pressure, ultimately enhancing operational efficiency [12][16]. Group 3: SHEIN's Empowerment Strategy - SHEIN has developed a comprehensive empowerment system over the past decade, including over 180 lean tools that improve operational efficiency by an average of 35% [22]. - The company invests significantly in upgrading factories and training, with over 6000 million yuan allocated to assist more than 200 factories, fostering internal motivation for skill enhancement and management optimization [22]. - SHEIN's approach not only benefits individual factories but also creates a ripple effect, enabling broader industry upgrades and enhancing the competitiveness of traditional manufacturing in the global market [24][25].