Zhi Tong Cai Jing·2026-01-12 09:44Core Viewpoint - The report from Jefferies indicates that Bilibili-W (09626) is expected to meet revenue and non-GAAP operating profit forecasts for Q4 2025, with total revenue projected to increase by approximately 5% year-on-year, reaching 8.1 billion RMB [1] Revenue Forecast - Total revenue for Bilibili is expected to reach 8.1 billion RMB in Q4 2025, reflecting a year-on-year growth of about 5% [1] - The mobile gaming revenue is projected to increase by 1% quarter-on-quarter [1] - Online advertising revenue is anticipated to grow by 21% year-on-year to 2.9 billion RMB, accounting for 36% of total revenue [1] Business Segmentation - The growth in online advertising revenue is driven by several factors, including daily active users, traffic, and revenue per thousand ad impressions [1] - The success of the game "Escape from Duckkov" is highlighted, with a strategic focus on leading positions in vertical categories, long-term product operations, and targeting younger generations [1] Future Outlook - Jefferies' 2026 outlook report predicts that artificial intelligence will become a key focus area, with the entertainment industry favored due to its defensive nature [1]