ABInBev(US:BUD) Businesswire·2026-01-12 09:00Core Insights - AB InBev has entered into an exclusive partnership with Live Nation in the UK, becoming the sole beer and cider partner for various festivals, venues, and outdoor shows, connecting its brands to millions of music fans of legal drinking age [1][5] Group 1: Partnership Details - The partnership includes major events such as the Reading & Leeds Festival and TRNSMT, as well as over 20 festivals and all Academy Music Group venues, including O2 Academy Brixton and O2 Shepherd's Bush Empire [2] - AB InBev's brands, including Budweiser, Corona, and Stella Artois, will be prominently featured, enhancing the live music experience for fans [4] Group 2: Marketing Strategy - The collaboration aims to integrate AB InBev's beverages into the live music culture, with a focus on creating memorable experiences through immersive activities and digital engagement [4] - The partnership builds on a long-standing relationship between AB InBev and Live Nation, which has previously reached millions of fans globally [3][5] Group 3: Company Background - AB InBev is a publicly traded company based in Belgium, with a diverse portfolio of over 500 beer brands, including global and local favorites [6] - The company reported a revenue of 59.8 billion USD for 2024, excluding joint ventures and associates [6]