蓝月亮集团预计2025年度业绩显著改善
Zhi Tong Cai Jing·2026-01-12 10:04

Core Viewpoint - The company anticipates a significant reduction in losses for the fiscal year ending December 31, 2025, with expected losses decreasing by at least 50% compared to the losses of approximately HKD 749.3 million for the fiscal year ending December 31, 2024, primarily due to improved operational efficiency and successful channel strategy investments [1] Group 1 - The company expects a notable decrease in losses for the fiscal year 2025, driven by enhanced operational efficiency and effective channel strategy investments [1] - Cost optimization and process simplification have led to more precise and efficient resource allocation, reducing redundant expenditures [1] - Continuous investment in new product promotion and knowledge marketing is a core strategic expenditure, aiming to popularize scientific washing methods and expand the reach of new products [1] Group 2 - The company is focusing on the popularization of concentrated laundry detergent to consolidate its market share [2] - In the second half of 2025, the company will actively promote the "Net Enjoy" foam shower gel, which features innovative foam technology and a gentle amino acid cleaning formula to meet consumer demands for convenience, efficiency, and safety [2] - By expanding into the promising personal care market and optimizing product structure, the company is laying the foundation for future development of a full range of products [2]