潮宏基(002345.SZ):预计2025年净利润同比增长125%~175%

Core Viewpoint - Chao Hong Ji (002345.SZ) expects a significant increase in net profit for 2025, projecting a growth of 125% to 175% compared to the previous year [1] Financial Projections - The net profit attributable to shareholders is estimated to be between 435.71 million and 532.54 million yuan for 2025, with a net profit excluding non-recurring gains and losses projected between 421.33 million and 514.96 million yuan, both reflecting a growth of 125% to 175% year-on-year [1] Strategic Focus - The company is focusing on its core strategy of "focusing on the main brand, extending 1+N, all-channel marketing, and internationalization" while adhering to the brand philosophy of interpreting Eastern culture through fashion [1] Operational Enhancements - Chao Hong Ji aims to continuously optimize its products and services, leveraging refined operations and digital empowerment to strengthen its core competitive advantages [1] Channel Integration and Expansion - The company is actively promoting the integration of online and offline channels and accelerating its international layout, with a target of increasing the total number of jewelry stores to 1,668 by the end of 2025, adding 163 new stores within the year [1] Performance Growth - The jewelry business is expected to achieve significant performance growth in 2025, driven by continuous improvements in product and brand strength, as well as the efforts of the team in refined operations [1]