蚂蚁国际和谷歌共推“通用商业协议”,打通“AI购物”全流程

Core Insights - Ant Group and Google are collaborating on a new open standard in the field of Agentic Commerce called the Universal Commerce Protocol (UCP) to enhance AI agent technology and support the entire shopping process, including browsing, purchasing, and after-sales [1] - The UCP establishes a universal interaction language that allows AI agents to efficiently collaborate across systems, consumer interfaces, merchant backends, and payment providers, facilitating commercial activities [1] - Ant Group's Chief Innovation Officer, Yang Jiangming, emphasized the company's commitment to expanding partnerships with leading global models to support the construction of the AI commercial ecosystem, leveraging its advanced payment technology [1] Summary by Sections Collaboration and Protocol - Ant Group and Google are working together on the Universal Commerce Protocol (UCP) to promote AI agent technology [1] - The UCP allows developers to connect all AI agents easily without needing individual connections for each agent [1] - Multiple global payment and retail companies have already joined the UCP initiative led by Google [1] Core Capabilities for Merchants - Ant Group provides three core capabilities for merchants to ensure a reliable AI agent solution [3] - Merchants can manage AI algorithms comprehensively while automating shopping interactions to align consumer experiences with brand image and service standards [3] - Ant Group has developed a smart payment solution specifically for e-wallet scenarios, allowing users to complete transactions without leaving the AI interaction interface [3] Security and Application - Ant Group employs various AI security technologies to ensure transactions are verifiable and traceable, with clear responsibilities among participants in the payment cycle [3] - The company has partnered with leading model vendors like Qianwen and DeepSeek to explore scalable applications of AI in B2B services, particularly in emerging markets [3] - Ant Group's services cover over 200 markets globally, connecting more than 1.8 billion user accounts and 150 million merchants, which will support the implementation of UCP [3]

蚂蚁国际和谷歌共推“通用商业协议”,打通“AI购物”全流程 - Reportify