消费新常态下，大众酒如何构建可持续竞争优势？

Group 1 - The core viewpoint of the articles indicates that the Chinese liquor industry is experiencing price pressure, with high-end liquor prices dropping over 10% and mid-range liquor prices decreasing by 5%-10% during the New Year period, while the mass consumption segment shows resilience, particularly in regions like Sichuan and Anhui [1] - The mainstream products in the mass liquor price range are priced between 100-300 yuan per bottle, with the 100-200 yuan segment being the foundation for mass consumption and the 200-300 yuan segment representing high-end products from regional strong brands [2] - The shift from "price competition" to "value cultivation" is driving liquor companies to innovate products and create differentiated barriers, as evidenced by various innovative products showcased at the CWSA competition [3] Group 2 - Liquor companies are focusing on targeting specific consumer demographics and enhancing consumption scenarios to achieve brand repositioning, recognizing that different age groups and cultural backgrounds influence consumer choices [5] - Distributors are transitioning from being "movers" to "service providers," with a focus on the 100-300 yuan price range, which is expected to differentiate into "flow-oriented" and "value-oriented" segments [7] - The necessity for distributors to deepen their engagement in the mass liquor market is highlighted, with strategies including community marketing and experiential services to enhance consumer loyalty [10] Group 3 - The collaboration between manufacturers and distributors is emphasized as crucial for navigating market challenges, with a focus on building regional competitive advantages and implementing joint pricing protection policies [10] - The articles suggest that liquor companies need to shift from a "production mindset" to a "user mindset," while distributors should move from a "transaction mindset" to a "relationship mindset" to achieve long-term brand value amidst intense price competition [11]