“最长”春节带火出境游：澳新产品“大卖”，北京赴泰机票涨价144%

Core Insights - The 2026 Spring Festival holiday has been extended to 9 days, leading to a significant increase in outbound travel demand, with travelers exhibiting trends of "early departure" and "staggered travel" [1][3][6] Group 1: Travel Trends - Outbound travel peak is expected to occur earlier, from February 7 to 9, with a notable increase in flight bookings starting February 9 [1][3] - The average price of outbound tickets has risen significantly, with a 144% increase for flights from Beijing to Bangkok, from 2087 yuan to 5087 yuan [4][6] - A second peak in outbound travel is anticipated from February 17 to 19, indicating a trend of returning home before traveling abroad [3][6] Group 2: Popular Destinations - Southeast Asian destinations like Thailand and South Korea remain popular due to proximity, low travel costs, and favorable visa policies [6][8] - Long-haul travel is gaining traction, with destinations such as Australia, New Zealand, and Northern Europe seeing high demand, leading to sold-out packages [8][9] - The introduction of visa-free policies for Turkey and Russia has made these countries attractive options for travelers, with significant increases in bookings [9][11] Group 3: Travel Preferences - There is a growing preference for small group and customized travel experiences, with a projected 50% increase in bookings for small group tours [8][11] - Travelers are increasingly seeking unique and immersive experiences, leading to a rise in interest for less traditional destinations like Saudi Arabia and Madagascar [11]