Tai Mei Ti A P P·2026-01-12 11:01Core Insights - The retail food industry in 2025 is undergoing significant changes, influenced by various events that reshape consumer behavior and company strategies [1] - Key themes include a shift from traditional sales and marketing to a focus on consumer needs, product safety, and quality verification [22] Group 1: Company Changes - The leadership of "spicy strip" giant Wei Long has returned to the founding Liu family, marking a shift back to family control after a period of professional management [2] - Qianhe Flavor Industry faced a crisis due to a product safety incident involving its "zero additives" claim, leading to a decline in brand trust and financial performance [3][4] - Wahaha is embroiled in a family inheritance dispute, revealing internal conflicts and impacting its operational stability [5][6] Group 2: Mergers and Acquisitions - Nestlé has fully acquired Xu Fu Ji, ending a 14-year partnership and integrating the brand into its global operations [7][8] - Kraft Heinz announced plans to split into two independent companies, focusing on sauces and North American grocery products, to enhance operational clarity and market focus [11][12] Group 3: Market Trends - The retail landscape is shifting towards direct consumer engagement, with companies like Xiangpiaopiao exploring offline tea beverage experiences to build stronger consumer relationships [20][21] - The industry is witnessing a trend towards modernization in governance, with companies adapting to more agile and market-responsive structures [22]