经济寒冬下，新的攀比又出现了。

Core Viewpoint - The article discusses a shift in consumer behavior during economic downturns, where individuals are prioritizing practicality and cost-effectiveness over luxury and status symbols [3][4][5]. Group 1: Changes in Consumer Behavior - Friends and families are no longer comparing luxury items like cars and houses, but are focusing on practical needs such as housing, electric vehicles, and public education [3]. - A personal anecdote illustrates a family in Chengdu that switched from an expensive private school to a more affordable one, highlighting a trend towards cost-saving measures [3]. - The demand for luxury goods has decreased, with fewer people purchasing high-priced items, as evidenced by empty clothing stores and crowded budget food outlets [3][4]. Group 2: Social Dynamics and Spending Habits - Conversations in social settings have shifted from discussing expensive brands to sharing discounts and savings, indicating a new form of social currency based on frugality [4][5]. - The workplace culture has adapted to celebrate small savings, with employees sharing tips on how to save money rather than showcasing luxury purchases [5]. - The trend of "saving" has become a new form of competition, with individuals taking pride in finding the best deals and discounts [5][6]. Group 3: Psychological Impact of Economic Pressures - The article suggests that the current focus on saving money is a response to economic pressures, leading to a sense of security and self-acceptance [5][6]. - The narrative emphasizes that the goal of saving should be to improve quality of life rather than to engage in competition over frugality [6].