贵州茅台或下调多款核心产品出厂价

Core Viewpoint - Guizhou Moutai has announced price adjustments for several products, with significant reductions in factory prices, reflecting a shift towards market-oriented pricing strategies [1][5][6]. Group 1: Price Adjustments - The factory price of premium Moutai is set to decrease from 2969 yuan/bottle to 1859 yuan/bottle [6]. - The factory price of aged Guizhou Moutai (15) will drop from 5399 yuan to 3409 yuan, with retail prices decreasing from 5999 yuan to 4199 yuan [6]. - The factory price for 43-degree Guizhou Moutai is established at 739 yuan/bottle, with planned prices for 2025 being 798 yuan (planned) and 989 yuan (unplanned) [6]. - Moutai 1935's original payment price will be adjusted from 798 yuan to 668 yuan [6]. Group 2: Market Strategy and Channel Reform - Moutai's iMoutai platform aims to enhance consumer reach and efficiency, allowing products to directly reach consumers while preventing speculation and ensuring market stability [2][7]. - iMoutai has reportedly gained over 270,000 new users and 40,000 transaction users within nine days of launching the 53% vol 500ml Guizhou Moutai [2][7]. - The platform is designed to create a blended online and offline channel ecosystem, stimulating new demand online while offline channels focus on conversion and service [2][7]. Group 3: Industry Perspectives - Industry commentators suggest that Moutai's marketing transformation is aimed at directly engaging consumers and regaining pricing power, which may limit the profits of distributors to delivery and service fees [3][8]. - Local governments are interested in Moutai expanding its scale, as larger production and sales volumes lead to higher sales performance and profits [3][8]. - Investment institutions and shareholders are also pushing for Moutai to increase its scale, transitioning from a luxury product to a more frequently consumed item [3][8]. Group 4: Current Pricing Trends - As of January 12, 2026, the wholesale reference price for the 2025 53-degree/500ml Flying Moutai is 1525 yuan/bottle, down 10 yuan from the previous day [4][9]. - The price for scattered bottles of Flying Moutai is reported at 1520 yuan/bottle, also reflecting a decrease [4][9]. - The price for Moutai 1935 remains stable at 650 yuan/bottle [4][9].